TV News - Entire Channel Analysis
This Morning:
This show is a breakfast TV show broadcasted on ITV.
Image: This Morning logo. (2019). [image] Available at: https://en.wikipedia.org/wiki/This_Morning_(TV_programme)#/media/File:This_Morning_TV_Logo.png [Accessed 13 Nov. 2019].
- Live and features news
- Topical items
- Showbiz
- Style and beauty
- Home and garden
- Food
- Health
- Real-life ...and more
Focuses: - Presenter:
A lot of the show is presenter-lead, with shows mostly being presented by two duos: Phillip Schofield, Holly Willoughby, and Ruth Langsford, Eamonn Holmes. For this show, all of the presenting is done within the ITV studio, for Holly and Phill, much of their presenting is done through either having live-guests through small pieces or through interviews with special guests on couches. Because of this, the audience feels drawn in and the presenters are friendly and have good chemistry together, this is because the show isn't as formal and 'scripted' as BBC News, this is noticeable through any episodes of the show, which shows the presenters as far-cries from BBC styled.
Graphics:
In the show, a graphic at the bottom middle of the screen, the title of the piece going on is always on-screen, making sure the audience doesn't forget what is currently being spoken about. This is good, not only to keep the audience focused, visually on the story but also to any new viewers who may come in halfway through a story, so they are clear on the context of what is happening.
Branding:
The show's color scheme is always bright colors and bold writing. This is important for the brand as it draws the audience in due to the bright and attractive colors. This is better than just using a bland scheme as it would turn viewers away and they wouldn't be anything visually pleasing.
Conclusion:
For our piece, all of these aspects are extremely important as even though our brand is aimed at 18 - 35-year-olds it needs to have an attractive presentation, we also need to focus on a lively studio piece to draw in our viewers.
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